The Trust Equation

  • Author: Christian Masotti, Paul Sparks and Dr. Lew Bayer
  • Credit: 1
  • Study time: 60 to 75 minutes
Civility in Sports micro course
Course overview
Learn the Trust Equation and see why knowing the sport is only one part of earning the trust of athletes, families and volunteers.
  • Video time: 3 minutes
  • Certificate of Completion included

What's included?

  • 5 Lessons
  • 1 Certificate of Completion
  • 1 Worksheet
  • 3 Videos
  • 2 PDF downloads

What you will learn

Explain the four parts of the Trust Equation and what each looks like for a coach or sport volunteer.

A tool you can use this week

The Trust Equation: Trust = (Credibility + Reliability + Intimacy) / Self-Orientation (Maister, Green and Galford, 2000). The worksheet helps you apply it to a real situation this week.

Dr. Lew Bayer

CEO of Civility Experts Inc., author, and Canadian Civility Ambassador
ABOUT LEW
Dr. Lew Bayer is internationally recognized as the leading expert on civility at work. She is CEO of Civility Experts Inc., a multinational civility training group with more than 500 affiliates in 46 countries, and the author of 23 books, including the bestseller The 30% Solution and a new book on diplomacy due for release in January 2027. With some 30 years of experience as a practitioner and mentor, Lew and her team of social architects help organizations build better workplaces by building competency in civility. She serves as faculty at the Canadian Management Centre, is Director of the International Civility Trainers' Consortium, and is currently embracing her role as Canadian Civility Ambassador.
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